Our Story
From marketing agency to AI employee company. Here is how we got here and why we do what we do.
The Problem We Saw
After years of working with small businesses, we kept seeing the same thing. Big companies had AI teams automating everything. Small businesses were stuck doing it all by hand - or worse, buying generic tools that promised automation and delivered headaches.
The tools existed. The talent did not - at least not for businesses doing $500K-$10M. We decided to change that.
Our Journey
Started as a Marketing Agency
Founded Boon Media to help small businesses grow. Ran ads, built websites, did SEO. Good work, but we kept seeing the same problem: too much manual work, not enough leverage.
Started Automating
Began building marketing automation for clients. Watched businesses go from drowning in manual tasks to running on autopilot. That got our attention.
The AI Shift
Powerful AI tools started becoming accessible. We saw the gap immediately: enterprises were using them, SMBs were not. We decided to fix that.
Custom AI for Real Businesses
Stopped recommending off-the-shelf tools. Started building custom AI that fits each business. Turns out generic solutions are why most AI projects fail.
Agents Became Operators
Moved beyond isolated demos into AI roles that could answer, search, route, summarize, and act across real business systems.
AI Employees as a Service
Shifted from project-based AI work to managed AI employees. The job is not to sell agents. It is to launch accountable roles that keep working after the demo.
Our Approach Today
Role First
We choose the first AI employee by finding a repeated workflow with clear inputs, business value, and a human owner.
Build the Employee
Prompts, integrations, approval gates, monitoring, and escalation paths around the way your team already works.
Keep Improving
Every role has success metrics. We review performance, fix misses, and add new work once the employee earns trust.
Ready to Talk?
30 minutes. We pick the first AI employee and tell you if the managed model fits. No pitch deck. No pressure.
Book the Fit Call