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Boon Media

For pest control operators

Pest Control: stop paying for leads that were never real.

Recurring contracts lost on a first missed call. Agent Boon answers every call that comes in, classifies every lead you buy, and files the refunds you never had time to fight for.

Why this matters more for pest control operators right now

Pest Control is named in phase 1 of Google’s Local Services Ads migration to Performance Max, which started in August 2026. The LSA dashboard redirects, historical performance reports do not carry over, and Google gives 14 days’ email warning before your date. Whatever you have not exported is gone.

$60.50

Average Local Services Ads cost per lead in 2024, up from $50.46 in 2023 — a 20% jump in one year.

Google Local Services Ads benchmarks, 2023–2024

69%

Of home service advertisers saw cost per lead rise year over year in 2025.

LocaliQ, 3,200-campaign study

$104

Blended HVAC and plumbing cost per lead in January 2026.

SearchLight, $14.9M tracked ad spend

57%

Drop in Angi network leads in the quarter after homeowner-choice launched in January 2025.

Angi Q1 2025 reporting

Where pest control operators buy leads

The free audit reads every platform you buy on, so your number is complete. Automated filing is being built one platform at a time.

On every call
What the receptionist does

Answers on the first ring, 24/7 — including the calls pest control operators physically cannot take

Gets the job, the address, the callback number, and how urgent it is

Texts you the summary before the customer puts the phone down

Records and transcribes every call, which is what makes the refund evidence possible